Community campaign settings

A practical reference to the settings you'll see when creating or editing a Community campaign.

New to the Community Tool? Start with the Quick Start Guide to set up and review your first campaign.

Basics

Identify your campaign and its Community source.

Name: An internal label for your campaign. Recommended pattern: product_community_account_test_v1. Keep names consistent so experiments and revisions stay organized.
Community URL: The full X Community link. Check the Community’s Latest feed for posting activity and relevance before creating the campaign.

Targeting

Choose which posts and profiles the campaign should consider.

Exclude based in: Excludes locations you select. Useful for markets outside your audience or product availability.
Exclude topics: Avoid unwanted subject areas such as politics, crypto, sex, drugs, religion, or gambling. Select only the topics relevant to your brand boundaries.
Followers · Min and Max: The allowed range of follower counts for post authors.
Following · Min and Max: The allowed range of accounts the author follows.
Oldest allowed date: How far back a post can be and remain eligible. Two weeks is a practical starting point; adjust to Community activity.
ID verified: When enabled, applies an ID-verification requirement to author selection.
Blue verified: When enabled, applies an X blue-check requirement to author selection.

Engagement

Define campaign actions, constraints, and reply content.

Engagement actions: Reply is always on; Like and Follow can be additionally enabled.
Max engagements same author: Limits the number of posts the campaign engages with from the same author. Check the per-author limit before increasing campaign volume.
Daily limit: The campaign-level daily engagement ceiling. This does not increase your account-level allowance.
Reply prompt · Preset / Name / Instruction: Choose a preset describing how the model should write replies. Adapt it to your voice and focus on context-aware responses.
Product CTA · Preset / Variants / Frequency: Optional product promotion in selected replies. Visible frequency options: 10%, 30%, 50%, 70%, and 100%.
Follow CTA: Optional account-growth CTA, separate from product promotion. Use it for natural connection prompts when relevant.

Preset warning: The interface states that edits apply to every campaign using a preset. Be careful when editing a shared Reply prompt or Product CTA preset.

Mode

Decide how suggested actions get reviewed.

Manual: Suggested posts and replies appear in the Review Queue for your approval or skip decision.
Auto: Coming soon. Currently unavailable for campaign setup.

Review & queue

Confirm settings and process suggested actions.

Review / Save campaign: Check the full campaign summary and save your configuration.
Review Queue: Examine source posts and generated replies; edit, Approve, Skip, or open the source in X. More offers extra controls.
Queue metrics: Total actions, Completed actions, and Completed share show queue progress, not necessarily a daily total.

Ready to set one up?

Follow the campaign builder, from Basics to Review Queue.

Quick Start Guide