Create your first Community campaign

From the #gtm sidebar, open Campaigns, select New campaign, then choose Community campaign. The menu also shows Keyword campaign, but this guide covers the Community Tool.

Basics

Name your campaign and add a Community URL

Give your campaign a name you can identify later. When you test different Communities, accounts, and settings, consistent names make it easier to manage a long campaign list.

Next, open the Community on X and switch to Latest. Look for both relevance and posting frequency: recent posts a few minutes apart are a good signal that people are actively talking there. Copy the full Community URL into Community URL, then click Continue.

Use Targeting to narrow the posts and authors #gtm considers. Start with filters that reflect your audience and the conversations you want your account to join.

Exclude based in

Select countries or locations you do not want to target. For example, exclude markets your product does not serve, then refine your choices as you learn where conversations come from.

Exclude topics

Select topics you want to avoid, such as politics, crypto, sex, drugs, religion, or gambling. Only exclude categories that do not fit your brand and goals.

Followers · Min / Max

Choose the follower-count range for authors whose posts you want to consider.

Following · Min / Max

Choose how many accounts an author follows to further filter profiles.

Oldest allowed date

Limit how far back #gtm looks for posts. Around two weeks is a practical starting point; very short windows can be too restrictive in quieter Communities.

ID verified / Blue verified

Optionally limit results to ID-verified accounts or accounts with a blue X checkmark. Leave these off unless verification matters to your strategy.

Click Continue.

This screen controls what #gtm can do, how frequently the campaign may engage, and how its replies should sound.

Like, Reply, Follow

Reply is always on in the current campaign builder. You can additionally enable Like and Follow.

Max engagements same author

Set the maximum number of posts the campaign can engage with from one author. Choose a value that helps prevent repeated engagement with the same author.

Reply prompt

Make replies sound like you

Choose a saved Reply prompt Preset and review its instructions. The demonstrated preset is natural and X-native—conversational, not overly polished or corporate. Adapt it to your own voice, audience, preferred length, humor, and words to avoid. A strong reply reacts to the actual post instead of repeating a generic line.

Optional

Product CTA: promote your product

Enable Product CTA when you want some replies to mention your startup, product, or project. Choose a CTA preset, review its variants, and select Frequency—how often a product CTA should appear. Available choices include 10%, 30%, 50%, 70%, and 100%. Select a frequency that fits how promotional you want the campaign to be; no single percentage is right for everyone.

Optional

Follow CTA: grow your account

Follow CTA is separate from Product CTA. It is useful when you want to grow your X audience or personal brand, with natural prompts such as “Let's connect” or “Happy to connect.” Use it when growing the account is the goal; you do not have to use both CTA types.

Click Continue after reviewing your settings.

In Manual mode, #gtm prepares suggested actions and replies for you to review. You decide what to approve or skip. This is the currently available mode.

Auto mode is coming soon and is not part of the current setup. Click Continue.

On the final Review screen, check your Community URL, targeting filters, actions and limits, reply instructions, CTA options, and mode. Return to a previous step if you need to make a change.

When everything looks right, click Save campaign.